The Roasting House
We wanted to showcase where our coffee comes from. Inspired by our origin trips to coffee farms where in one mountain; we saw clear blue skies and the sun bathing the coffee trees, and on the opposite side rainfall landscaping the whole mountain.
+ read more
We wanted to also exhibit that the coffee we source comes from communities that work to grow coffee sustainably through a number of visuals including the flock of flying birds, the numerous type of trees and nurseries, the small river, and the hand that indicates care and attention.
Imagery use to describe varieties & other coffee details were also employed, allowing for the customer experience to be elevated and creating a visual reference for processing methods through different patterns. We used a whirlwind-style descriptive element to showcase anaerobic fermentation, red stripes denoting natural, a honeycomb for honey, blue stripes for washed, and brown for blends. We will continue to develop the line, including green beans for home roasters — we aim to deliver a full experience for customers to enjoy "deciphering".
