Stereoscope Coffee Company
Designers | LAND Design Studio / Wick Architecture + Design
Location | Newport Beach, California, USA
Launch date | February 29, 2020
Stereoscope Coffee Company is a roaster based in Los Angeles, California. Stereoscope's goals are to define coffee, create culture, and make a difference in the community. Every Stereoscope location aims to uphold these values, and the Newport Beach location in particular was designed with the intent to create a space where customers could feel engaged and connected.
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The design team was tasked with infusing excitement into a narrow, L-shaped space with a 15’-0” foot ceiling. The space connects to entrances at both ends of the L, including one adjacent to the building’s lobby, and another connecting to the exterior courtyard. The layout, together with Stereoscope Coffee’s taste for modern, minimalism, created a unique challenge for Wick and Lindley. Having traveled the world extensively, David Wick and Andrew Lindley harkened back to a recent trip to Italy, where they had the opportunity to view Correggio’s Assumption of the Virgin, a 16th century fresco adorning the dome of the Cathedral of Parma. The duo envisioned the possibility of a modern interpretation and adaptation of that historic Renaissance approach, with a multi-dimensional aspect to it that would capture the essence of the word ‘Stereoscope’, a precursor to modern 3D technology. With a concept in mind, the design team turned its attention to the challenge of bringing the vision to life as a body of work that would dazzle the masses.
“We recalled an artist named Christy Lee Rogers, who is renowned for her unique underwater Renaissance and Baroque style photography,” notes David Wick. “We approached her with the idea of licensing a piece of her work, The Reunion of Cathryn Carrie and Jean, and then transferring it to 3D.”