Sorellina Coffee
Designer | Dustin Borowski: Mainstay Graphic Design
Location | Edmonton, Alberta, Canada
Launch date | January 30, 2023
We love bringing vibrant, saturated colours to coffee retail spaces. Bold fonts, poster prints and expressive labels can appeal to folks who want to join us in celebrating the colossal joy that is the coffee experience. These bags are almost as fun and juicy as the coffees that we get to pack inside. Each colourway represents a different collection - Wild & Curious, Classic, and Di Lusso.
+ read more
Our goal is to have some visually distinct bags that allow consumers to connect to the coffees that they will best enjoy. We choose to give playful names to coffees to help reach customers' sense of fun, but we always back it up with the details! Processing, origin, producers, importing partners & pricing transparency are front and centre in our layouts. Working alongside importers like Semilla and Forward Coffee encourages us to be as candid as possible with the prices paid for coffee - giving this information to our consumers may inspire them to question the prices paid at the origin for the coffee that they hold in their cups. The messaging on the bags is meant to allow our customers to access all of the tech specs with variety, origin, processing, producer, and importing partners - information that may then be recalled when they go to buy their next favourite bag. Looking for familiar producers, regions, and origins as meaningful indicators of enjoyment, rather than just tasting notes (though of course, we have those too)! This approach was inspired by the focus on variety and producer seen on wine labels - we want to underline the importance of the producers’ starring role in the quality of the coffees we have the opportunity to bring to market.
