Hanok Coffee
Our packaging design is comprised of three major visual components: embossed typography, monochromatic inspired palette, and form & feel, all visually inspired by the Hanok (a traditional Korean home). The embossed typography creates a tactile experience for the consumer, giving the packaging a unique feel that stands out on shelves. The monochromatic palette, unusual for coffee packaging, emphasizes the typography and provides space for the unique color of each origin to shine. The use of natural materials, such as Kraft paper, and the square shape of the packaging evoke feelings of warmth and invitation. The design has become a key factor in consumers' decision-making process, and Hanok Coffee's packaging design appeals to that. While the priority is to make delicious, high-quality coffee, we feel that our visual choices help elevate that experience. Just as our taste buds respond to something tasty, so do our eyes!
