Seven Fortunes Coffee Roasters
Designer | Juan Carlos Duque
Location | United Arab Emirates and Egypt
Launch date | January 4, 2022
Our packaging design shows a bit about our spirit, always innovating, daring, and pushing beyond limits. We chose to print a draft version of our packaging rather than the final clean version because we wanted to send a statement to the public about Seven Fortunes' philosophy.
We feel that the process is the essence of Seven Fortunes, which is why we embrace mistakes as an opportunity to deliver a better product each time. We don’t stop; we keep evolving. The work in progress draft version, with all the comments and doodles it displays, was the version we printed as it best embodies what Seven Fortunes stands for.
