DONA coffee
DONA’s creative design focuses on highlighting and celebrating the courageous women who grow the beans. It was conceived to bring together, for each variety, the coffee’s characteristics with the character of the women producers. This is done in a way that is visually arresting and delivers on the goal of enhancing the emotional link that we all have with our coffee, because it connects the consumer with the story of the women who grew that coffee. The logo, the bold colours and the women’s faces work in harmony with the background steam wave that encompasses the warmth and aroma of the coffee.
