Savage Coffees
Designer | Savage Coffee in house team
Location | St. Petersburg, Florida USA
Launch Date | November 1st, 2025
The goal was to create packaging that clearly communicates each coffee’s identity while keeping the overall appeal simple and refined.
By placing a color-coded information slip on the front, the design makes important details—such as process, variety, farm, and producer—immediately visible. This helps educate customers while maintaining a consistent, recognizable package across different coffees.
The design draws inspiration from the desire for a minimal but timeless and elegant layout, paired with interchangeable information elements. The neutral box acts as a consistent brand canvas, while the colored slip introduces variation and identity.
The paperboard exterior reduces reliance on plastic, while the protective structure helps prevent product waste by preserving freshness.
The modular design—using a consistent box with interchangeable, color-coded information slips—minimizes excess printing and unnecessary material variation.
Beyond materials, the emphasis on origin transparency (farm, producer, process) reflects a broader sustainability value rooted in traceability and ethical sourcing.
