Roast Runner Coffee Co., Ltd.

Designers | Tanatat Sombutphanich and Pitcha Mekseepralard

Location | Thailand

Launch date | March 18, 2022

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We wanted to connect the dots between producers, roasters, and consumers through the design of our packaging with a belief that design is a key communication that links everything together. The design should provide a clear message between the brand and the producer to the brewers.

We continuously develop our design with the mindset that a good coffee packaging is not only appealing but has to focus on functionality and usability as well. Since we do all of the design processes within our company, we can manipulate things easily and make changes from times-to-times before launching the product. Our designs, sometimes influenced by pop-cultures and other food industry to make the product in with trends. Also, this would help brewers match the tasting notes with their personal experiences. Apart from that we try to source for reliable packaging supplier in order to create an eco-friendly packaging that can use for many times.

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