Mt. Meru Coffee Project, Inc.
Designer | Allison Frowein, elf Creative
Location | Milwaukee, WI USA
Launch Date | November 1, 2023
We wanted to create an emotion that captures the source of our coffee beans (Tanzania) using the colors of their flag. We wanted the consumer to envision themselves escaping to a world of safaris with a robust cup of coffee in their hand. We wanted to share how we are a fair-trade organization and work with the local farmers to improve their economic stability and enable them to support their broader community.
