Lioness Coffee Roaster
Lioness Coffee Roaster is our quest to create a brand that we identify with as a collection of artists, dreamers, seekers, food eaters and coffee professionals. The idea is to create an aesthetic that is inclusive of all humans. Inspired by the ancients, we have chosen imagery that transcends time and space. The hand drawn illustrations and fonts we use are designed to express simplicity, but they happen to be quite elegant as well.
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West of Death began the design process with a straightforward questionnaire of our goals and inspirations. Our answers led to a simple, self-explanatory tag line that is displayed on the entry doors to the roastery and cafe, “Welcome Home”.
We love that coffee has the power to bring the community together and spark the connections that help us progress. The Lioness crew devised a plan to include as many of our fellow makers as possible. Just in the first year we have collaborated with screen printers, photographers, ceramicists, woodworkers, bakers, coffee roasters, chocolate makers and numerous baristas.
