Peaberry Coffee

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Designers | Wheron

Location | Oak Cliff, Dallas, TX, USA

Launch date | January 29, 2020

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The design embodies our core value, "Love Local," by combining elements of design by local Dallas artist, Will Heron (@W_Heron), onto the can of our locally brewed and canned coffee, named after the surrounding Kiestwood neighborhood. Wheron's coffee can designs bring together elements from murals found at Peaberry Coffee, including illusions of iced coffee, drip cacti, and cloudy night skies. The black and white, high contrast designs aim to create aesthetically pleasing visual textures that help differentiate each coffee flavor: from the starry clouds of Vietnamese Iced Coffee, to the almond peeling drip drops of the +Almond Milk, to the vanilla orchid blooms on the seasonal Mexican Vanilla can design. By blending elements of the vintage “KIESTWOOD VILLAGE” neon sign with Will Heron’s mural art found inside the shop, the Kiestwood Iced Coffee logo design pays homage to the history of the Kiestwood neighborhood.

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