Humboldt Bay Coffee Company
Designers | Cierra Pedro and Julian Ramirez
Location | Eureka, CA, USA
Launch date | November 1, 2020
Humboldt Bay Coffee Company is celebrating its 30th year of operation. The branding thus far has represented Humboldt County’s history with imagery of a turn of the century tall-mast cargo ship and our signature Shipbuilder’s blends. These classic flavors represent the majority of Humboldt County’s coffee drinking history. However, the world is constantly changing and specialty coffee must progress if it is to improve its quality and the lives of those around it, while remembering to honor the tradition of coffee’s history. In that light, Humboldt Bay Coffee Co. has created the Roaster’s Reserve project.
The Roaster’s Reserve line is intended to introduce more coffee drinkers to the direction in which specialty coffee has been heading. While Humboldt County has not ridden the third or fourth waves of the specialty coffee industry, there is a deep appreciation for the care put into a craft product which can prove itself across the value chain. It is now time for Humboldt County to apply this approach to coffee, while holding on to the beneficial traditions that have built this community into what it is today.
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We sourced smaller lots of high-grade specialty coffees and created a new bag design which nods to the specificity of information and simplicity of design loved by modern coffee drinkers while incorporating our classic ship to bring along the customers that have supported us for three decades. The simple, two-toned face of the bag is easy on the eyes while the intricate labels focus attention to the most important part; the coffee. In addition, each bag comes with a hanging tag that contains the story of the farm/producer.
This design is meant as an intro to the possibilities in coffee and represents hope for a brighter, more complex, and traceable future.
