Hasbean
Designers | Ed Hughes, Fran Newman-Day & Oliver Tyrrell
Location | United Kingdom
Launch date | March 31, 2022
At the start of this brand revisitation process, we knew that after 20 years of the same look, it was long overdue for us to take this opportunity to get back to the essence of what Hasbean stands for: making incredible coffee accessible. That view was woven into each part of the new brand and bag designs.
The new and improved packaging and designs were one awesome puzzle piece in Hasbean's completely new look. The world of speciality coffee has evolved, and we've always considered Hasbean to be on the forefront of its evolution in terms of the range and variety of flavours, origins and processes we offer. It was time for our new brand, and subsequent packaging designs, to reflect that evolution.
We took inspiration from our own community: hearing directly from them, as we always have, what was most important to them when selecting their coffee and how we could make the entire process a bit more enjoyable, and simpler.
