Gregorys Coffee
In a time of uncertainty and perceived darkness, we wanted to shine a light at the end of the tunnel and remind people that the light always returns. When you can’t depend on anything else, you can rely on the sun to come back and the world to keep turning. We intended the product to remind people of this while conveying the message with a playful and innocent approach. By using simple and colorful materials that a child would work with, we hoped that this message would maintain a playful levity and allow the viewer to feel comforted, nostalgic, and optimistic.
