Daydrink
The jars are heavily inspired by the free spirited mentality of the ’60s and ’70s. Our intention was to create a fun, nostalgic, and light aesthetic with an infusion of minimalist sensibilities. We use our logomark to build the repeating pattern on the front of the packaging and use a varying color palette inspired tonally by the ’70s, but also the by flavor of amazing coffee in the jar. Most importantly we wanted to create something sustainable that people felt like they could connect with on a deeper level and functionally use after the coffee is gone.
