Coffee Planet
Designer | Coffee Planet’s in-house marketing team along with Trooper Design
Location | Dubai, U.A.E.
Launch Date | May 4, 2023
Our bean and ground coffee bags show contour lines representing the topography of the different coffee farms our beans are picked from. Additionally, our new capsules range packaging features a transparent window where consumers are able to see the product inside the packaging before even purchasing.
The bean and ground coffee bags feature a very clean and sleek design with a white background and the topography shown in silver foil. The vibrant colours used to label the different product types give each of the different products a different look while also maintaining consistency with the white and silver background. Similarly, the aluminium capsule range have a consistent design featuring the silver foil contour lines on white, with a different colour differentiating each flavour offering. The capsules packaging also has a unique transparent window which allows customers to view the capsules without ever opening the box.
All our bean and ground coffee bags have a built-in one-way degassing pe valve to preserve the freshness of our coffee for our consumers.
As providers of specialty coffee, we are passionate about the CSR credentials and origin of our beans. We were able to capture this through the contour lines which are the central focus of the entire design.
Our aluminium capsules are a more sustainable alternative to the more widely used plastic capsules in the market as aluminium is a 100% recyclable.
What differentiates specialty coffee from the standard mass-produced coffee is the origin of the coffee beans and the journey of those beans from farm to cup. Each step of the process involves a lot of care and every person involved is important to the process. The contour lines on the packaging capture the root essence of where this process starts.You can view our new packaging launch video on our website's home page.
As providers of specialty coffee, we are passionate about the CSR credentials and origin of our beans. We were able to capture this through the contour lines which are the central focus of the entire design. What differentiates specialty coffee from the standard mass-produced coffee is the origin of the coffee beans and the journey of those beans from farm to cup. Each step of the process involves a lot of care and every person involved is important to the process. The contour lines on the packaging capture the root essence of where this process starts.
