Capito Coffee
With the Superhero Blend design, we wanted to create packaging that feels as bold and powerful as the coffee inside. The goal was to make an immediate visual impact while celebrating the resilience, strength, and dedication of everyday heroes. The design was heavily inspired by classic comic book aesthetics, drawing from the bold colors, dynamic typography, and graphic energy of superhero stories. The intention was to capture a sense of action and empowerment, making the packaging feel not just like a coffee bag, but like an emblem of motivation and heroism. By blending this iconic visual language with a modern, premium coffee brand identity, the Superhero Blend stands out on shelves while delivering a meaningful message: great coffee fuels great people.
