Bugle Call Coffee
Designer | Valerie Westerman Bess
Location | Richmond, VA, USA
Launch date | April 1, 2022
Every panel of our box was thoughtfully curated to maximize color and design while also clearly communicating the 100% compostable element of the product. The doodles throughout the box were each hand drawn to represent elements of coffee brewing as well as items that symbolize the start of the day such as a toaster, the morning paper, and reading glasses. The playful nature of the sketches is nostalgic and relatable for any demographic of coffee lover.
The design also features planetary elements that play off the sun featured in our logo to create a larger galaxy scene which ties back to the compostable nature of the product. We also made sure to celebrate the artisan, small batch nature of our coffee roasting approach by including a hand drawn sketch of our original 3kg coffee roaster on the back panel. The overall design conveys the eco-friendly aspect of the product while remaining fresh and sleek.
