Back of the Yards Coffee
Designer | Samantha Suarez: Suarez Design Group; Jesse Iniguez: Back of the Yards Coffee Co.
Location | Chicago, IL, USA
Launch date | April 19, 2021
We are unapologetically Latinx, and we are creating products that are unapologetically Latinx as well. We are also influenced by mainstream American culture, so we have the unique position of incorporating both to everything we do. Using our nuanced experience we have from being Latinx, but growing up in the US, we understand the US Latinx market and sensibilities. So our designs reflect that. We use colors and designs that arouse the senses, but that are subtle enough that they don’t distract you from the product.
