Beulah Roasting Company

Designer | Jessica Sowards

Location | South Carolina

Launch Date | October 1, 2023

Website


With the design, we aimed to encapsulate a narrative of sustainability and partnership, which are foundational to our company's ethos. We intended to reflect these core values through our product, showcasing our commitment to environmental stewardship and collaborative efforts. We wanted the design to serve as a visual representation of what we stand for, highlighting the importance of these principles in the journey of our product from seed to cup. We love the Earth and consider it a great gift given by a loving God. Years ago, we fell in love first with a garden, then a farmyard full of animals. We cared for it all with warm mugs of coffee in our hands. Somewhere along the way, we realized coffee told an incredible story of stewardship and relationship, that farmers in coffee-growing regions have been caring for seeds and soil for generations. We saw an opportunity to mindfully enter a relationship with the Earth and those who tend it in a new way. With this on our hearts, we founded Beulah Roasting Co. Our commitment is to bring you responsibly sourced coffee, roasted to perfection. We hope that our coffee might grace your coffee date conversations, your quiet morning rituals, and maybe even your garden chores with a delicious reminder to mindfully engage in relationships, with our beautiful Earth and all those who live on her.

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