Wavelength Coffee Roasters
Designer | Awen&co (https://www.awenand.co/), Jim & Deanna Varney
Location | Shirley, MA, USA
Launch Date | November 20th, 2025
Our packaging embodies our company's holistic approach to sustainability along with a goal to connect our customers more deeply with where their coffee comes from and why it's important. We selected steel for its superior ability to protect the roasted beans inside, and for its circularity: it has the highest recycling rates of any material and can be infinitely reused.
The swirling pattern wrapping the can references ripples in water and topographical maps - nodding to the natural elements inherent in coffee production as well as our company name, Wavelength, which implies alignment and connection.
Each coffee we source plays a role in building a resilient future, so we utilize label design, color, custom iconography, and an included coaster to provide details and context for our customers, adding a level of understanding to their enjoyment.
