VIVOLO COLOMBIA SAS | VIVOLO CAFÉ
Designer | Vivolo Design Team
Location | Santa Marta, Magdalena, Colombia
Launch Date | April 29th, 2025
Our goal with the design was to capture the unique sense of place that defines Vívolo Café and the ecosystem that surrounds Santa Marta, Colombia. Located between the Caribbean Sea and the towering peaks of the Sierra Nevada de Santa Marta, this region represents an extraordinary convergence of landscapes, biodiversity, and cultural history. The design seeks to translate that richness into a visual language that feels vibrant, expressive, and deeply connected to its origin.
Several references informed the design. The mountain outline on the label is derived from a real photograph taken by one of our team members during an early visit to the coffee-growing areas where our relationships with producers began. This element represents the Sierra Nevada rising dramatically from the coastline—one of the few places in the world where snow-capped peaks can be seen from the sea.
Another central visual reference is the floral crown, composed of local plants and flowers that reflect the incredible biodiversity of the region. These flowers are intentionally positioned above the mountains, creating a slightly surreal inversion inspired by the literary style of magical realism, most famously associated with Colombian author Gabriel García Márquez. This visual approach allows the design to portray the beauty, intensity, and complexity of the place where our coffee originates.
Birds, clouds, and the central logo complete the composition and connect to the deeper story behind the brand. Vívolo was created as a tribute to the founder’s late mother, whose love of birds and nature became a symbolic foundation for the brand. The overall design therefore blends personal memory, regional identity, and ecological richness to create packaging that reflects not just a coffee product, but the living landscape and human stories behind it.
The philosophy behind the design is simple: coffee is a landscape you can taste.
Every package aims to connect the drinker with the place, the environment, and the culture behind the coffee.
Through this design approach, Vívolo Café invites consumers not only to drink coffee, but to discover the Sierra Nevada de Santa Marta in every cup.
