van Gülpen Coffee Roasters
Designers | Lutz Reinhart-van Gülpen/ Philipp Reinhart-van Gülpen/ Antje Herzog
Location | Emmerich, Germany
Launch date | August 1, 2020
This is the third edition of our cardboard box, which we initially designed in 2014. Since then we made a few smaller and bigger changes: a new logo, new banderoles, illustrations on the backside. For this release we got a new illustration on the backside of the boxes. The special thing about the illustration, which was drawn by Antje Herzog, is that you can combine the four different boxes to get the complete picture.
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The whole idea of the grey cardboard boxes goes back to a packaging design that our company used in the 1950s. Today it represents everything our company is about. We have a very long history and our company goes back to 1832. But we also have a very modern approach to coffee with a very high quality standard. Everything is made by hand and by making a complex packaging we want to show our appreciation for the producers of the coffees we roast. Additionally, you'll find a card with all the informations about the coffee, the farm and the producer in every box.
