Senses by Cafeteca
In my 20+ years as a barista, I always felt that I needed to know and learn more to have a balanced cup of coffee. In my 12 years of coffee roasting, I have understood that all green beans of that origin require special treatment and care. Ultimately, we wanted to combine these two elements to help our customers know exactly which Specialty coffee they are buying and enjoying. The white dipped in packaging represents the perfect white canvas for a fresh makeover or poetic miscellaneous effects. Each time, we actually continue to commit to the basic idea of what it is: a cup with a quill, in the Cafeteca logo design. Similar to the map of origin, the allotment to each country is marked by color. Purple for Brazil, lavender for Colombia, coral for Kenya, etc. create strong ties that make it easier for consumers to identify with their senses and our brand. What's more, it's also unique to how coffee feels and looks in your cup. Purple Brazil presents a creamy body and sweet aroma, while orange Ethiopia presents a bright, citric aroma. Color brings awareness to the senses and selects the suitable coffee for the consumer. Decision-making conversations are based on color. After entering the vibration of the package, consumers will notice the star of the crowd, the origin of the coffee card. I chose these pastel colors for the label design to be more of a vehicle for flavors and sensations, and sustains the roaster's backing attitude, but the real protagonist is all about great coffee. It is the card itself that contains educational information, the essence of specialty coffee industry. We firmly believe that buying better coffee is the best path for the coffee chain.
