Red Rooster Coffee
This bag was created exclusively for a holiday coffee release with Fellow Products through their Fellow Drops subscription program. The drop date fell on Halloween which gave us license to be spirited and a bit irreverent in regard to our typical branding. Simple by design, the creamy 'bone colored' backdrop of the bag allows the skele-rooster on the front to really pop, while highlighting the solemn tombstone on the back. While we wanted to deviate from our standard branding, we wanted to maintain packaging that was easy to ship, use and store. PCR block bottom bags check all the boxes. With the playful messaging, "made of dead plastic" (aka PCR) we encourage end users to bring the "zombie" bag back to life by repurposing or recycling. As a company who has leaned heavily on a biodegradable packaging solution for many years, we've begun to transition our efforts towards utilizing PCR materials with the goal of reducing and ultimately eliminating our use of virgin fossil fuels.
