Pilot Coffee Roasters
Designer | Genevieve Beharry, Clare McGoldrick, Rohann Agalawatte, Kevin Lynch
Location | Toronto, Ontario, Canada
The Catalan Collection is our most significant release in 13 years of roasting specialty coffee. To celebrate 10 years of direct trade with Nicholas Hammond and Finca Catalan Mercedes, we designed a limited edition box set to celebrate and share all that we’ve achieved together. We also took this opportunity to announce a new commitment: funding 100% of the education services at the Catalan Centre. This facility, led by the Hammonds on their farm, is a place where children are nurtured while their parents make their living. It has allowed Catalan to receive the entire family unit without long periods of separation, especially during the harvest. Through design, our goal was to create a premium and immersive unboxing experience. We used debossing and silver foil stamping for added colour and texture. The box unfolds to full-color photography shot on location. The box is supported with a QR code directing customers to a behind-the-scenes origin video, and booklet that shares a decade of partnership milestones. We wanted to go beyond customers’ expectations with not just incredible coffee, but a sensory experience that takes them on a journey. Through vivid storytelling, personal photography, and multimedia resources, we created an emotional connection that’s elevated by design. Through this project, we worked closer than ever with Catalan de Las Mercedes. We visited their farm with our Creative Team, spent days shooting footage of their facilities and team members, and brainstormed the best approaches to celebrating 10 years of direct trade. The Catalan Collection is a valuable reminder to our staff and customers new and old. Since day one, we’ve wanted to roast great coffee and work with great people to do it. And that will never change!
