Midnight Oil Holdings
With this design, we set out to craft more than just packaging—we aimed to create a meaningful connection between our heritage and the people who rely on our coffee to power through their day. We wanted every detail to feel intentional, evoking a sense of nostalgia while honoring the values of hard work, resilience, and dedication that define Midnight Oil Holdings. Beyond aesthetics, we wanted our packaging to feel purposeful. The larger bag is a recognition of those who don’t settle for half measures, those who need more than just a cup. The tin, designed to resemble an old oil can, is a tribute to the tools and traditions that have built legacies, making it a perfect keepsake for those who share our appreciation for craftsmanship and history.
