Meet Lab Coffee
With this design, our goal was to elevate the coffee experience beyond taste — to create an emotional and sensory journey from the moment the customer sees the box. We wanted the packaging to reflect the rarity and origin of the coffee inside, especially as this was a competition series sourced from Panama. The structure, material choices, and tube presentation were all carefully considered to evoke curiosity, highlight craftsmanship, and communicate a sense of occasion. Ultimately, we aimed to create a collectible object that honors both the farmer and the final consumer.
