LOYH ROASTERS
The purpose of retail packaging design is to convey visual attraction and quality expectations. What we seek to achieve in packaging is for the customers to predict the coffee flavor simply by the visual elements and through such imagination, raise their expectations of the flavor. The purpose of the concept of ““DESIGN & FLAVOR” is delivering both visual attractiveness and aromatic enjoyment at the same time, and the design and flavor of LOYH ROASTERS was reflected in the idea of giving coffee to someone in a luxury pouch like a ‘present’ so that when the person opens it, the person can experience the pleasure from the visual elements and happiness coming from the appealing aroma.
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Only a visually attractive design can draw people’s attention, and only after a person is pleased with the aesthetics does the person become interested in the product. The mix of the four types of packaging colors of LOYH ROASTERS stimulates people’s curiosity, and the grid-patterned print design which appears to be something that may be found in a fashion brand adds sincerity and solidity to the product. We will work towards fully conveying the visual quality so that the customers may enjoy the coffee culture in an artistic manner, as well as deliver our inspiration to arouse their curiosity in our flavors and to be asked more about where our coffee comes from and how it is made. We hope that through a cup of coffee, you can experience the whole process of coffee that LOYH ROASTERS provides and leave with a lingering pleasure. Thus, we will continue to improve and enhance the quality and services through our unique approach and will continuously maintain our identity of “loyalty”.
