Kopi Kereta Api Klasik
Designer | Ardian Purwoseputro & Bayu Rudiansyah
Location | Blitar, East Java, Indonesia
Launch Date | April 26, 2023
The objectives to be achieved in this design are: 1. Make coffee more beautiful. Coffee is not only about taste and aroma, but also about beauty. By making it more beautiful and pleasing to the eye, it will add more value to coffee. 2. Introducing Indonesian arts and culture to the entire world community. Indonesia has more than 17,000 islands spread along the equator, which consist of various ethnic groups, nations, languages, arts and cultures. The Peacock Dance is one of the most beautiful and enchanting dances. Derived from the province of West Java, where the Typica variety of coffee thrives on it. Incorporating elements of local tradition and culture into the packaging design will strengthen the character of the coffee product. 3. As a form of environmental preservation campaign. The use of raw materials for coffee packaging that is environmentally friendly and easy to recycle is a form of the coffee industry's concern for the sustainability of nature and life on earth.
