Klatch Coffee
The design of Klatch Coffee's Pearl Reserve line, crafted for its 30th anniversary, was deeply inspired by the traditional 30th-anniversary gift of a pearl, symbolizing rarity, beauty, and value. The goal was to celebrate this milestone with a design that encapsulated the essence of pearls and the luxury they represent. A key objective of the design was to highlight the rarity and superior quality of the coffee featured in these boxes. Klatch Coffee's roastmaster Mike Perry sourced more than 13 rare Geisha and high-end varietals last year, the most in the brand’s history, and these coffees were released weekly, emphasizing their exclusivity. This approach mirrored the preciousness of pearls, fostering a sense of anticipation and uniqueness with each release. Most central to the design, however, was to elevate the customer experience. The packaging, featuring a smooth push matchbox design and a holographic matte coffee bag, aimed to replicate the luxurious experience of opening a gift. This design choice was meant to give customers the feeling of uncovering something special and valuable, akin to finding a pearl in an oyster. The tactile and visual elements of the packaging were carefully chosen to reflect the smoothness, the luster, and the hidden beauty of a pearl, enhancing the sense of luxury and exclusivity.
