Intelligentsia Coffee
Designer | Erica Hartmann of Loom Branding
Location | Chicago, IL, USA
Launch date | February 23, 2021
Our entire ready-to-drink product line is inspired by customer favorites at Intelligentsia coffeebars. Last year, we celebrated 25 years as a company and we wanted to tie nostalgic elements into our ready-to-drink designs through the use of throwback line designs and intentionally placed pops of color. The personality of our nostalgic elements such as the penguin, filter mug, and ipot logo allowed us to add a fun and playful element to our clean design as an ode to our 25 years.
+ read more
Specifically, the Oat Spiced Latte color palette was inspired by our fall Otono Blend, with pops of deep purple and golden orange woven into the design, serving as a reminder of the warm spiced flavor notes inside. Moreover, we wanted to maintain our commitment to high quality: for our coffee and for our design. We know that extraordinary coffee is not the result of chance, but the product of hard work, skill, curiosity, and an unyielding commitment to quality. We were dedicated to entering the ready-to-drink category with offerings that showcased our commitment to quality both inside and out.
