Herz NewYork Coffee Roasters
Designer | Dr. Pal Gyuga (co-founder) & Graphasel Graphic Studio
Location | Germany & Hungary
Launch date | May 1, 2022
The main goal of the packaging design was to keep it as minimalistic and straightforward as it can be, but on the other hand, it must be very eye-catching and premium looking. Most capsule designs are the same on the market, so we wanted to differentiate ourselves with a unique design by implementing this opening and closing method and playing with the vibrant and elegant color mixes.
The consumer can hold the capsules in the packaging, thanks to the slide open/close box until it's finished. The premium design matches the quality of the specialty coffee itself, and these two components create a superior coffee product.
