FLUID Coffee Roasters
Designer | Ethan Scates + Sophie Scates
Location | Michigan City, Indiana, USA
Launch Date | December 17, 2023
Our aim with this design is to embody the essence of FLUID, reflecting change and growth in coffee sourcing and relationships in our communities. Our vision is to achieve a tactile experience while allowing the packaging to serve as a canvas for esoteric design. With this, we have also gained the ability to better share the stories of the people who have dedicated themselves to growing better coffee. Whether we are able to highlight an incredible cultivation process or a sustainable growing practice, our packaging allows us ample space to be as transparent as possible. Furthermore, our commitment to supporting local makers and artists extends to our packaging. Printed locally in small batches, our bands allow for the creation of packaging tailored to limited coffee releases and collaborative projects. This flexibility enables us to showcase the talent and diversity of our community, whether by featuring the work of a local artist or paying homage to significant figures within our midst. Our ultimate goal is to resonate with our communities on a deeper level, fostering an appreciation and understanding of specialty coffee.
