Dell'Aria
The logo references the geometrical phi curve inscribed in the triangle. It represents the union of the D and the A of the brand and the geometrical balance of proportion between the Italian coffee traditions and the new coffee wave. The curves and the gold accents are reprised in the bag elements. The cards serve informational purposes and have artwork on the backside. Blue, green, and pink represent diversity and the green effort of the brand. The use of cards enable the reduction of printed bags for each sku of coffee, reducing deliveries and production efforts and carbon emissions. The clips recall the brand and helps to close the bags for continuous use.
