De Mello Coffee/ Innovation Coffee
We decided on a venture with improved and enhanced aspects of coffee via the coffee bag style. Canada is a multicultural country, so there may be a variety of concepts. Still, Korean folk paintings were compelling because of the vibrant colours and inspiration. Also, new illustrations of tigers expressed many free-spirited, courageous, and rareness, so we thought they went well with our coffee.
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Its distinctive design, which pulled coffee out of fields that are not easily accessible to customers, represents and describes the wide variety of coffees and reveals the high quality of De Mello's coffee that cannot be easily found anywhere else. Customers who usually visit specialty coffee shops were fascinated by this concept. In addition, it was friendly and new, which helped our public relations.
