Colectivo Coffee
We were intentional in launching this new product line with a creative-forward design that balances being bold yet simple. From the beginning of the concept stage, we benchmarked our designs against what our customers would want to hold in their hands. The design incorporates an iconic throwback Colectivo bull that’s original illustration dates back twenty years ago. It was hand illustrated and the fonts were hand rendered by our talented in-house creative designer.
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The individual can and 4-pack packaging incorporates several product messages but in a way it doesn't distract from the cool vibe of having the Colectivo Session Cold Brew Coffee can sitting on your desk, popping out of your purse, or holding in your hand. As we roll out additional ready-to-drink products they will fall within the overarching brand identity yet have truly unique personalities.
