BUSINESS INTELLIGENCE SRL

Designer | Paul Virlan

Location | București, Romania

Launch Date | June 7, 2023

Website


The new packaging features a colorful sleeve that offers more than just eye candy. These sleeves provide extra space for showcasing the aromatic profile, highlighting unique bean origins, and including a visual detailed illustration on all notes identified in the cup. The color of the sleeve acts by itself as an identifier for the aroma profile, creating a visual narrative that draws you in. It's more than just buying a product, it's about connecting with the coffee's journey and the brand's personality.

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