Brugh Coffee
Designer | Seth McDuffie
Location | Christiansburg, VA, USA
Launch date | December 30, 2021
Discovery and mystery, innovation and exploration, the craft to be discovered and the results to be enjoyed- these concepts were must-haves when designing the Brugh Coffee packaging. When in hand, these boxes give a sense of adventure and playfulness, reminiscent of a cereal box experience. Each offering has its own illustrated figure, symbolizing the contents as either a historical/mythical figure pertinent to the region or highlighting a member of the Brugh Coffee team.
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Along with these illustrated labels, the left side and back feature mechanical infographics, taking the viewer into the process of making a cup at home. Included in these graphics is a box with a write in area called “Roasted While Listening To”, connecting the customer to a personal aspect of the coffee operation. The packaging system is also environmentally conscious as the box is recyclable and the interior bag that holds the beans is biodegradable. These boxes are a clean, approachable design that make the comprehensive coffee experience accessible and personal. This packaging solution emphasizes every step of the coffee process, representing the regional roots of the beans to the individuals serving the local community.
