PROEXO
Brisas stands as a testament to resilience, sustainability, and the artistry of women in coffee. 100% crafted by women,our goal was to create a design that elevates Honduran women coffee producers, giving them visibility in the global specialty coffee market while ensuring ethical sourcing and full traceability. The design is inspired by the strength, resilience, and expertise of the women behind Brisas. The color palette, typography, and illustrations were developed in direct collaboration with them, ensuring that their identity and culture are represented authentically.
Every element serves a purpose: the eco-conscious packaging, the natural jute bow holding the required Fairtrade claim tag plus each producer´s picture with a QR redirecting to full traceability, and the international certifications (Organic US & EU, Rainforest Alliance, Con Manos de Mujer, and Fairtrade) that reinforce our commitment to sustainability. Beyond aesthetics, Brisas is designed to inform and engage. That’s why the bag includes key coffee details: preparation process, washed process, medium roast, tasting notes, and origin; allowing coffee lovers to connect with the product beyond taste.
Additionally, Brisas is Honduras’ first women’s coffee brand with digital traceability, ensuring full transparency from farm to cup. At its core, Brisas is a declaration; a refined expression of tradition, innovation, and impact. It reshapes perceptions, elevates the presence of Honduran women in specialty coffee, and sets a new standard for what a coffee brand can represent.
