Bodum Roasting

Designer | Bodum Design team

Location | Rødekro, Denmark

Launch date | January 1, 2022

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Roasted in Denmark, sourced from all around the globe, this is Bodum Roasting; a well-packed flavorful coffee bean selection. For 2022, we revisited our 90s first launch. We used illustrations and past old arts as an inspiration to create these packages.

We thought about how we could display quality and variety in all different packages. We carefully selected the right colours, namings and landmarks. Our full set of designs reveal our vision of each origin and blend. This is easily spottable to coffee enthusiasts, who know which blend to take out straight away. The designs are fun, bold and easy to spot. They’re also readily distinguishable. Packages differ from one another, but the Bodum’s seal is quite noticeable. That’s why you find the mix between the illustrations and Bodum Roasting at the top.

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