Bean Box
The Bean Box Coffeegram™ is intended to provide a fun, unique, and affordable way for consumers to experience the wide range of specialty coffee. The design marries a pre-measured, 1.85oz bag of coffee with a thematic carton that presents a visual, emotive, and mnemonic experience of that coffee. Through the Coffeegram™ collection, consumers can taste through different origins (World Tasting Series), different roasters/cafes across the country (Regional Road Trip Series), or enjoy coffee-focused “vacations” (Coffee Getaway Series).
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We draw upon the universal appeal of travel, the joy of discovering something new, and inspire consumers to find that same joy from coffee they brew in their own kitchen. References and inspiration include retro travel postcards, vintage textiles, and single-origin chocolate bars. We wanted to create a specialty coffee product that felt as fun and impulsive as grabbing a chocolate bar, or any other single-serving treat, for yourself to enjoy at home. As a one-pot product, a Coffeegram™ is easy to brew on your own, or give as a gift, and will (hopefully) spark plenty of newfound appreciation, curiosity, and delight for coffee lovers everywhere.
