Beach City Coffee, LLC
Designer | Jillian Salinas & Jameson Smith
Location | Los Angeles, CA
Launch Date | September 29, 2023
The design was created for our Dawn Patrol Espresso Blend and evokes the feeling of when you pull up to the beach for a 5 am surf session. It is peaceful, just the waves and the sunrise there to greet you. Our logo is an ode to great surf documentaries like Endless Summer and speaks to the Los Angeles surf culture spirit, where the coffee is roasted.
