BARISTA IMPROVING TASTE
The goal of Barista Improving Taste (B.I.T.) packaging and design was to be efficient, useful, reusable, appealing and that could get people’s attention; a good show case for an innovative product. Tampers have always been displayed enclosed in a cardboard box or aluminum tin, like something to be hidden. Barista Improving Taste’s clear design vase is changing that, while preserving the integrity of the product from external agents.
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The see-through wall reveals the beauty of what is inside and it gives a message of trust and sincerity to the final customer. The Barista Improving Taste’s tamp & store is multifunctional and thought to be used, and re-used, being stylish, functional and versatile. Normally packaging in the market will be thrown in the garbage after the product is unveiled. Design that encourages the customer to utilize the vase as a storage to contain beans for single dose grinder use, for different tools, storage and display by the coffee corner, display to be sold or even my son’s missing Lego pieces! The design uses a font that doesn’t exist on the market because it has been specially created for this product. It is fresh, dynamic, vibrant, appeals to the coffee industry and leaves a positive evolutionary message.
