Adelitas Coffee Co.
Designer | Charles Carpenter, Tekwani Design Co
Location | Wichita, Kansas USA
Launch Date | November 23rd, 2025
Adelitas Coffee Co. packaging system blends cultural storytelling with a clear, intuitive consumer experience. Inspired by Mexican heritage, with folk graphics and the symbolism of the Adelitas—women remembered for resilience, courage, and community—the design balances decorative warmth with a structured information hierarchy that keeps origin and flavor at the forefront.
A simple color system distinguishes blends from single origins, while packaging made with post-consumer recycled material reflects a commitment to responsible production and long-term relevance.
The result is packaging that helps consumers quickly understand the coffee while honoring the people and places behind it.
Sustainability is addressed through both material choice and restrained production.
The pouch incorporates 30% post-consumer recycled material, reducing reliance on virgin plastic while maintaining the barrier protection required for coffee freshness.
